:root {
  color-scheme: light;
  --bg: #f5f1f8;
  --bg-soft: #fcf9fe;
  --surface: #ffffff;
  --surface-alt: #f2ebf8;
  --text: #261336;
  --muted: #6b5a78;
  --line: rgba(92, 51, 137, 0.14);
  --purple: #6e2ea6;
  --purple-deep: #53207f;
  --lavender: #d8c1ef;
  --gold: #e7b83f;
  --gold-soft: #f7e5af;
  --shadow: 0 18px 45px rgba(64, 28, 89, 0.08);
  --radius-lg: 32px;
  --radius-md: 24px;
  --radius-sm: 18px;
  --container: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  min-height: 100vh;
  font-family: "Manrope", "Segoe UI", sans-serif;
  color: var(--text);
  background:
    radial-gradient(circle at top right, rgba(216, 193, 239, 0.42), transparent 24%),
    radial-gradient(circle at left 30%, rgba(247, 229, 175, 0.36), transparent 18%),
    linear-gradient(180deg, #fcfbfd 0%, var(--bg) 42%, #f8f4fb 100%);
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

main,
.site-header,
.site-footer {
  width: min(var(--container), calc(100% - 40px));
  margin: 0 auto;
}

.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 24px 0 10px;
}

.brand img {
  width: clamp(170px, 24vw, 280px);
  height: auto;
}

.site-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  padding: 8px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.76);
  box-shadow: var(--shadow);
}

.site-nav a {
  padding: 10px 16px;
  border-radius: 999px;
  color: var(--muted);
  font-size: 0.95rem;
}

.site-nav a:hover,
.site-nav a:focus-visible {
  background: var(--surface-alt);
  color: var(--purple-deep);
}

main {
  padding: 30px 0 80px;
}

.section {
  margin-top: 28px;
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(320px, 0.9fr);
  gap: 24px;
  align-items: stretch;
}

.hero-copy,
.hero-panel,
.info-card,
.comparison-card,
.value-card,
.step-card,
.audience-card,
.about-card,
.final-cta {
  background: rgba(255, 255, 255, 0.86);
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
}

.hero-copy,
.hero-panel,
.about-card,
.final-cta {
  border-radius: var(--radius-lg);
}

.hero-copy {
  padding: 52px;
}

.eyebrow,
.card-kicker {
  margin: 0 0 14px;
  font-size: 0.83rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.eyebrow {
  color: var(--purple);
}

.card-kicker {
  color: var(--gold);
}

h1,
h2,
h3,
p,
ul {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: "Plus Jakarta Sans", "Manrope", "Segoe UI", sans-serif;
  letter-spacing: -0.03em;
}

h1 {
  max-width: 11ch;
  margin-bottom: 18px;
  font-size: clamp(3rem, 7vw, 5.4rem);
  line-height: 0.92;
}

h2 {
  margin-bottom: 14px;
  font-size: clamp(2rem, 4vw, 3.2rem);
  line-height: 1;
}

h3 {
  margin-bottom: 10px;
  font-size: 1.35rem;
}

.hero-subtitle,
.section-intro,
.definition-text p,
.hero-text,
.hero-panel-content p,
.info-card p,
.value-card p,
.step-card p,
.about-copy p,
.final-cta p,
.comparison-block li,
.audience-card li,
.micro-note {
  color: var(--muted);
  line-height: 1.7;
}

.hero-subtitle {
  max-width: 34rem;
  margin-bottom: 12px;
  font-size: 1.2rem;
  color: var(--text);
}

.hero-text {
  max-width: 34rem;
  margin-bottom: 0;
}

.hero-actions,
.final-cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.hero-actions {
  margin-top: 30px;
}

.hero-microcopy {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 18px;
  margin-top: 18px;
  color: var(--muted);
  font-size: 0.92rem;
}

.hero-microcopy span::before {
  content: "";
  display: inline-block;
  width: 8px;
  height: 8px;
  margin-right: 8px;
  border-radius: 50%;
  background: var(--gold);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 14px 22px;
  border-radius: 999px;
  font-family: "Plus Jakarta Sans", "Manrope", "Segoe UI", sans-serif;
  font-weight: 700;
  text-align: center;
  transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-1px);
}

.button-primary {
  background: linear-gradient(135deg, var(--purple) 0%, var(--purple-deep) 100%);
  color: #ffffff;
  box-shadow: 0 10px 26px rgba(83, 32, 127, 0.2);
}

.button-secondary {
  background: #ffffff;
  border: 1px solid var(--line);
  color: var(--purple-deep);
}

.hero-panel {
  overflow: hidden;
}

.hero-panel-media img {
  width: 100%;
  min-height: 280px;
  object-fit: cover;
}

.hero-panel-content {
  padding: 28px 30px 32px;
}

.section-heading {
  max-width: 760px;
  margin-bottom: 20px;
}

.section-heading.narrow {
  max-width: 660px;
}

.problem-grid,
.value-grid,
.process-steps {
  display: grid;
  gap: 18px;
}

.problem-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.value-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.process-steps {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.info-card,
.value-card,
.step-card,
.audience-card {
  border-radius: var(--radius-md);
  padding: 26px;
}

.icon-circle,
.step-number {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 42px;
  height: 42px;
  margin-bottom: 18px;
  border-radius: 50%;
  font-size: 0.9rem;
  font-weight: 700;
}

.icon-circle {
  background: var(--surface-alt);
  color: var(--purple);
}

.step-number {
  background: linear-gradient(135deg, var(--gold-soft) 0%, #fff3cb 100%);
  color: var(--purple-deep);
}

.definition-layout,
.audience-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 1.1fr);
  gap: 22px;
  align-items: start;
}

.definition-text {
  padding: 6px 4px 0 0;
}

.comparison-card {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border-radius: var(--radius-lg);
  overflow: hidden;
}

.comparison-block {
  padding: 28px;
}

.comparison-block-muted {
  background: var(--surface);
}

.comparison-block-accent {
  background: linear-gradient(180deg, rgba(110, 46, 166, 0.08) 0%, rgba(231, 184, 63, 0.12) 100%);
}

.clean-list {
  padding-left: 18px;
  margin-bottom: 0;
}

.clean-list-spaced li + li {
  margin-top: 12px;
}

.audience-quote {
  position: relative;
  min-height: 100%;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow);
}

.audience-quote img {
  width: 100%;
  height: 100%;
  min-height: 360px;
  object-fit: cover;
}

.quote-overlay {
  position: absolute;
  inset: auto 22px 22px 22px;
  padding: 22px;
  border-radius: var(--radius-sm);
  background: rgba(255, 255, 255, 0.88);
  border: 1px solid rgba(255, 255, 255, 0.7);
}

.quote-overlay p {
  margin-bottom: 0;
  font-size: 1.05rem;
  line-height: 1.65;
  color: var(--text);
}

.about-card {
  display: grid;
  grid-template-columns: minmax(180px, 260px) minmax(0, 1fr);
  gap: 28px;
  overflow: hidden;
  align-items: center;
  padding: 28px;
}

.about-stack {
  display: grid;
  gap: 24px;
}

.about-photo {
  background: linear-gradient(180deg, rgba(216, 193, 239, 0.4) 0%, rgba(110, 46, 166, 0.12) 100%);
  min-height: 260px;
  border-radius: var(--radius-md);
  overflow: hidden;
  box-shadow: 0 14px 30px rgba(64, 28, 89, 0.12);
}

.about-photo img {
  display: block;
  width: 100%;
  height: 100%;
  min-height: 260px;
  object-fit: cover;
  object-position: center top;
}

.about-copy {
  padding: 10px 8px 10px 0;
}

.about-lead {
  margin: 0 0 18px;
  font-size: 1.18rem;
  line-height: 1.6;
  color: var(--purple-deep);
}

.final-cta {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(280px, 0.9fr);
  gap: 26px;
  padding: 38px;
  background:
    radial-gradient(circle at top right, rgba(247, 229, 175, 0.5), transparent 28%),
    linear-gradient(135deg, rgba(110, 46, 166, 0.08) 0%, rgba(216, 193, 239, 0.36) 100%);
}

.final-cta-copy h2 {
  max-width: 14ch;
}

.micro-note {
  margin: 4px 0 0;
  font-size: 0.92rem;
}

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  align-items: center;
  padding: 0 0 34px;
  color: var(--muted);
}

.site-footer p {
  margin-bottom: 0;
  color: var(--text);
  font-weight: 700;
}

@media (max-width: 1080px) {
  .problem-grid,
  .process-steps {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .value-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .definition-layout,
  .audience-layout,
  .about-card,
  .final-cta,
  .hero {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    padding: 38px;
  }
}

@media (max-width: 720px) {
  main,
  .site-header,
  .site-footer {
    width: min(var(--container), calc(100% - 24px));
  }

  .site-header,
  .site-footer {
    flex-direction: column;
    align-items: flex-start;
  }

  .site-nav {
    border-radius: 22px;
  }

  .problem-grid,
  .value-grid,
  .process-steps,
  .comparison-card {
    grid-template-columns: 1fr;
  }

  .hero-copy,
  .hero-panel-content,
  .info-card,
  .value-card,
  .step-card,
  .audience-card,
  .about-copy,
  .final-cta {
    padding: 24px;
  }

  h1 {
    max-width: none;
    font-size: clamp(2.6rem, 12vw, 4.2rem);
  }

  h2 {
    font-size: clamp(1.8rem, 9vw, 2.6rem);
  }
}